The Sidemen have debuted a new meat snacking range in Tesco as part of the YouTube stars’ latest venture into grocery products.
Available from April 2024, Side Strips will launch exclusively in 3,000 Tesco stores and 1,000 One Stop outlets.
The gluten-free products will contain less that 100 calories per 35g pack and come in three flavours: Buffalo Chicken, Chipotle Steak, and Korean BBQ Steak.
It is the Sides brand’s first foray into the FMCG sector, having previously launched as a fried chicken shop, with locations in London, Wembley and Manchester.
Launched in collaboration with Valeo Foods Group’s health snacking company New World Foods, the new grocery range aims to build upon the previous grocery successes of the Sidemen.
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Sides CEO Robin Mehta said: “As well as our fresh, extra crispy chicken, Sides is loved for the flavour of our sauces. We’ve combined that flavour know-how with the market leading expertise of the Wild West Brand of New World Foods to create a meat snack range that’s second to none. We’re excited to see where this can go, both in the UK and internationally.”
Last month the social media stars released a HFSS-compliant cereal Best in Tesco, on the back of spirit brand Vodka XIX which launched last year.
YouTube group the Sidemen contains the social media influencers KSI, Miniminter, Zerkaa, TBJZL, Behzinga, Vikkstar123, and W2S, and has a combined following of 150m subscribers.
Ethan ‘Behzinga’ Payne added: “We love seeing people enjoying freshly cooked fried chicken in our Sides restaurants, and this first step into retail for the brand is really exciting. By offering a healthy snacking product across the whole of the UK, more people can enjoy Sides products more often – and that’s what it’s all about for us.”
