Prime Energy, the viral sensation founded by YouTubers Logan Paul and KSI, has seen a huge jump in sales this year and has now become the fourth best-selling sports drink in the world.
According to data from consumer analysts Circana, analysed by TheSportsDaily, Prime brought in $377m (£308m) in sales in 2023 – making it one of the most popular sports drinks – as sales are up by 1,676% over the past year alone.
Currently, Gatorade is the best-selling sports drink with over $7b (£5.7b) in total sales, up 11.5% year-on-year, and is five times more popular than the next-highest sports drink, Body Armor.
Demand for Prime has been surging in recent months, with Tesco, Morrisons, Aldi and Sainsbury’s now stocking the drink.
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Prime sports drink has undoubtedly disrupted the big brands since its release, as Body Armor (-10.6%) and Powerade (-2.4%) have experienced declining sales due to the increased competition from the up-and-coming beverage.
Here are the five most popular sports drinks in 2023:
- Gatorade — $7B
- Body Armor — $1.4B
- Powerade — $1.2B
- PRIME — $377M
- Electrolit — $370M
However, earlier this year, Prime faced scrutiny from the US Food and Drug Administration (FDA) over its potentially dangerous levels of caffeine.
