Asda is extending its ‘Kids Eat for £1’ meal deal to run all year long in more than 205 cafés, instead of just during the school holidays.
The supermarket giant launched the offer for kids under 16 in June 2022 and it has since served over 3m hot meals in its cafés nationwide.
Last year, Asda refreshed the menu with more nutritionally balanced offers, including vegan and healthy meal options.
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Current dishes include penne pasta with meatballs, a vegan ‘hidden’ veg pasta meal, fish fingers, chicken nuggets and an all-day breakfast.
In addition, kids receive a free piece of fruit such as an apple, pear or banana when purchasing the deal.
Asda also offers a £1 cold pick and mix selection alternative that includes a sandwich, drink and a piece of fruit.
The supermarket’s chief commercial officer Kris Comerford said: “We know that families are preparing for the Easter school holidays and for many households, this can put additional strain on already tight budgets.
“Our kids eat for £1 initiative is designed to help families manage this juggle. I’m delighted that we’ve been able to extend this offer all year round and hope that it will support many more families in the coming weeks.”
