Aldi has extended its Team GB partnership through to the 2032 Olympic Games, which are being held in Brisbane, Australia.
The discounter, which is currently supporting Team GB athletes for the upcoming Paris 2024 games, first became the ‘Official Supermarket’ of Team GB in 2015.
Since launching the partnership, Aldi and Team GB have introduced the ‘Get Set to Eat Fresh’ initiative, a free, school-based education programme which teaches children about affordable healthy eating.
The initiative has supported over 1,000 athletes in the past four years, including Aldi ambassadors Max Whitlock, Helen Glover and Emily Campbell.
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Aldi marketing director Krysten Halley said: “We are thrilled to be extending our support for these talented British athletes by joining them on their journey to the next three Olympic Games.
“Team GB shares our core values of making sure that healthy, quality food is available to everyone, and with their help, we believe we can inspire even more young people to adopt healthy eating habits and make healthier lifestyle choices.”
Team GB commercial director Tim Ellerton added: “Aldi has been a fantastic support to Team GB for almost a decade, so we are delighted to be extending our partnership even further.
“Aldi provides a brilliant example of a strong, focused brand that align perfectly with Team GB’s objectives. This partnership helps to support our Olympic athletes and enables them to inspire future generations with their passion for sport and wellbeing.
“We are determined to make a real impact through this partnership and look forward to seeing what more we can achieve together in the lead-up to the Olympic Games for many years to come.”
The grocer is also supporting the Milan-Cortina 2026 Olympic Winter Games, as well as Los Angeles 2028 and the Olympic Winter Games in 2030.
