Aldi has partnered with SportsAid to provide financial support to Team GB and some of the UK’s most promising young athletes.
The UK’s fifth-largest supermarket will help a team of 20 young athletes who are performing at the top of their sport as they work towards becoming Olympic or Paralympic athletes.
Through SportsAid, Aldi will provide each athlete with funding and quarterly training programmes in several disciplines beyond sport, including tips on healthy eating, mental health, and social media training.
“Since 2015, we’ve been the Official Supermarket of Team GB, supporting them with helpful initiatives and keeping them fuelled, and are proud to have also recently become the official partner of ParalympicsGB,” Aldi UK managing director Adam Zavala said.
“We’re pleased to be growing our support for British athletes by getting the next generation of promising young sportspeople on board and look forward to supporting them on their journey.”
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SportsAid features an extensive list of well-known athletes, including Dame Jessica Ennis-Hill, Sir Mo Farah, and Sir Steve Redgrave, among many others.
SportsAid CEO Tim Lawler added: “SportsAid is part of the fabric of British sport, providing personal development support, financial help and, crucially, national recognition to the country’s emerging sporting talent.
“The charity could not make the impact it does without the backing of partners such as Aldi, who understand the role they can play and are committed to making a lasting difference. There is always a next generation that needs our help and this new partnership with Aldi will help to make that happen.”
The news comes as Aldi is announced as the leading supermarket amongst parents, while they are also offering support to transgender colleagues in all stages of their transition journey.
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