Sainsbury’s is reducing the price of British strawberries to £1 for Nectar customers, but only for three days.

As the retailer looks to help shoppers make the most of the summer berry season, shoppers will be able to pick up a 250g pack of by Sainsbury’s British Strawberries for £1 with Nectar Prices, down from £1.90.

However, this very limited-time offer will only run from Friday 14 August until Sunday 16 August in selected supermarkets and online.

The deal brings the Nectar price to £4 per kg, compared with £7.60 per kg for shoppers without Nectar. Customers can also access further savings across selected berries, including by Sainsbury’s raspberries, blueberries and blackberries, through a 2 for £3 Nectar Prices multibuy running until Tuesday 25 August.

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It forms part of Sainsbury’s latest push on seasonal British produce, with the retailer positioning strawberries as a key summer favourite for customers looking for value.

Earlier this month, Sainsbury’s introduced over 7,000 Nectar discount offers to help customers save on essential shopping items.

Throughout August, the discounts will run across selected branded and private-label products, including Pizza Express, Higgidy and Tropicana.

Richard Crampton, Sainsbury’s commercial director, fresh and convenience, said: “With the summer holidays in full swing, we’re helping customers make their weekly shop go further with Nectar Prices on more than 7,000 fresh and grocery favourites.

“From easy family meals and food for summer days out to keeping the fridge stocked for the week ahead, we want to make great value easier to find throughout August, so families can enjoy good food for less.”

The supermarket retailer has been expanding its benefits for shoppers, recently linking the Nectars rewards scheme to Uber Eats, allowing customers to earn points for orders on the delivery platform.