Discount grocer Aldi, in partnership with Team GB and Paralympics GB has expanded its Get Set to Eat Fresh programme, aiming to educate an extra one million children about affordable healthy eating by the end of 2024.
The healthy eating scheme was launched in 2015 and is designed to help those aged 5-14 to develop skills to cook low-cost, but nutritious meals.
So far, the scheme has seen over two million children since its launch, and with its new target, it will significantly increase the scale of the programme, which is now “more important than ever to support young people and families to make affordable, healthy choices,” the discount retailer said.
Also, as part of the scheme, within the next two years, Aldi will be increasing its number of school partners with Team GB and Paralympics GB athletes will get involved in creating resources and visiting schools.
The move comes as diver Jack Laugher and Paralympic rower Lauren Rowles have recently helped create resources for the current campaign. The grocer will also be expanding its library of online resources for teachers and families, helping to build children’s understanding and love of nutritious food.
“Making healthy, great quality food accessible to everyone has always been at the heart of Aldi,” the discounter’s corporate responsibility director Liz Fox said.
“With the help of our partners Team GB and ParalympicsGB, we want to help more children learn vital cooking skills and inspire them with ideas for nutritious meals that don’t cost a fortune.”
Team GB CEO Andy Anson added: “The Get Set to Eat Fresh programme has been a great way to engage and inspire young people around the topic of preparing and eating fresh and healthy food.
“The current cost of living is putting a major squeeze on families and so helping more children to cook healthy food within a budget has never been more important.”