Aldi to recruit shoppers to taste test new wine range

Aldi has re-launched its ‘Wine Club’, recruiting 30 shoppers to trial its new range of wine for free.

Successful applicants will receive three bottles from the discount grocer’s upcoming Spring Summer wine range, which launches in stores on 18 March.

Entries are open until 4 March, and those chosen will have eight weeks to test and review the products across their social media channels, using the dedicated hashtag #AldiWineClub.

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Aldi UK managing director of buying Julie Ashfield said: “We embrace the opportunity to gather feedback from our trusted shoppers.

“It helps the buying team shape wine ranges into what they are – great tasting, award-winning, delivering on both quality and price.”

The news comes as Aldi is set to invest more than £550m in expanding its store and distribution network throughout 2024.

The discounter’s plans involve launching new locations across the country and upgrading its existing stores and distribution centres.



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