Coca-Cola has removed the labels on Sprite and Sprite Zero on-the-go bottles in a new trial.
The label-less pilot will see single 500ml Sprite and Sprite Zero bottles have their logo, product and nutritional information laser-engraved onto the pack.
The new initiative is designed to simplify the recycling process, which means shoppers will no longer need to separate the bottle from the recyclable label.
The limited designs will debut at eight Tesco Express Stores across Brighton and Hove, Bristol, London and Manchester between January and March.
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The sustainable packaging is the latest innovative climate-friendly design introduced by Coca-Cola. Previously the soft drink giant turned its Sprite bottles from green to clear plastic to make them easier to recycle, while later adding attached caps to its bottles.
Coca-Cola Great Britain vice president of franchise operations Dusan Stojankic said: “We want to help create a future where plastic drink packaging will always have more than one life. Labels contain valuable information for consumers, but with the help of technology we can now trial other ways to share this information while reducing the amount of packaging we use.
“Going label-less might seem like a small step, but it is one of several ways we are exploring making recycling easier, minimising waste, and minimising the impact of our packaging on the environment.”
Tesco head of packaging James Bull added: “We want to help our customers minimise the environmental impact of the products they buy, including removing plastic and packaging when possible. This trial of label-less packaging by Sprite is a great example of how brands are innovating to provide those solutions.”
