Coca-Cola has re-vamped Sprite’s visual identity and enhanced the soft drink’s flavour to “differentiate” between its original and Zero Sugar offering.
According to reporting by Talking Retail, while both Sprite and Sprite Zero Sugar will see an enhanced lemon-lime flavour, the varients will be further differentiated, with the Zero Sugar offering a lighter taste profile.
The updated packaging design will also make it easier for consumers to tell the two apart, with Sprite displaying white text and its zero sugar alternative in black text.
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“The refreshed taste will be accompanied by the roll-out of a new packaging design that brings a clean and stylish edge to the classic Sprite look, with sleek new white and black text that will clearly differentiate Sprite and Sprite Zero Sugar whilst delivering impact on shelf,” Coca-Cola Europacific Partners GB, vice president of commerical development, Martin Attock said.
He added that the “bold and iconic” design will roll out across all formats, including Sprite’s 500ml and 2ltr PET bottles, 330ml cans and multipack cans, as well as 330ml glass bottles for the licensed channel.
The revamped taste and design will feature in the brand’s upcoming campaign, during the second quarter of the year.
Running throught the UK, this will feature digital out of home markting, online video, social media content and experiential product sampling.
This news comes as Coca-Cola has scrapped Lilt after almost 50 years, relaunching the iconic soft drink as Fanta Pineapple & Grapefruit and PepsiCo soft drinks brand 7UP has unveiled a new packaging design to elevate its international positioning.
