Co-op has reached a milestone with five million active members and is half-way to achieving its goal of having one million new members by 2028.
It comes as the convenience retailer has invested £90m into lowering prices in 2023, with members saving 7.5% on average across essential items such as milk and eggs, Retail Times reported.
In April, the grocer introduced cheaper prices exclusively for members of its loyalty programme – Co-op Membership – claiming it could save shoppers as much as £300 per year.
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Co-op CEO Shirine Khoury-Haq said: “We’re putting our member owners at the heart of our Co-op. Our member owners don’t just benefit from our best prices and exclusive offers, but they also have a say in how we are run, and the opportunity to support the causes closest to them and their communities.
“This Christmas we are going even further to make a difference in local communities by matching member and customer donations to local communities.”
Earlier this week, the retailer said it was choosing not to create a TV Christmas advert this year as it instead focuses on collecting donations to showcase the ‘gift of community spirit’.
It is calling on members and customers to donate money, either via their rewards balance in the Co-op Membership app or via in-store donations at till points, which it has pledged to match.
