Asda has appointed Adam Zavalis as its new vice president of marketing to lead the supermarkets marketing teams and agency partners to create and deliver campaigns.
Zavalis will begin his position at Asda in November and will report to chief customer officer David Hills, who joined the grocer in September as part of its executive leadership team.
The new vice president of marketing joins from Aldi where he spent eight years as marketing director.
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Prior to this, Zavalis worked as VP, brand and marketing communications director for Boots and began his career working for international marketing agencies in the UK and Singapore.
Hills said: “Adam is a key strategic hire for the customer function and brings a wealth of retail and grocery experience to this role from his time at Aldi and Boots.
“His creative instinct and track record of delivering industry-leading creative campaigns will be a great addition to Asda as we move forward on our journey to deliver outstanding quality products at incredible prices to UK customers.”
Zavalis added: “Asda is a much-loved brand which is part of the fabric of many communities right across the UK. It is a business with a rich history as a consumer champion and an exciting future, which I am delighted to be part of.”
