The Coca-Cola Company and Pernod Ricard have teamed up to launch an Absolut Vodka and Sprite ready-to-drink pre-mixed cocktail.
The new product will be available in versions with Sprite and Sprite Zero Sugar, with the initial launch planned for the UK in early 2024, alongside the Netherlands, Spain and Germany.
The Coca-Cola Company chairman and CEO, James Quincey, said: “We keep consumers at the center of everything we do as we continue to develop our portfolio as a total beverage company.
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“We are expanding in the alcohol ready-to-drink space, including products that use select brands from our core portfolio. We are excited about our new relationship with Pernod Ricard and look forward to the introduction of Absolut & Sprite.”
Pernod Ricard CEO, Alexandre Ricard, added that the partnership looks to “bring the whole alcohol RTD category to the next level.”
“This very promising and pioneering project brings together two leading companies who are committed to offering their consumers new experiences around premium products.”
This follows a similar move in March which saw The Coca-Cola Company partner with Jack Daniel’s to launch an RTD pre-mixed cocktail made from the brand’s Tenessee Whisky and Coca-Cola.
