Aldi reveals new lorry designs after national competition with young artists

Aldi has revealed the winners of its nationwide competition for young artists to design a selection of some of its latest lorries.

As part of its Get Set To Eat Fresh education programme with Team GB and ParalympicsGB, Britain’s fourth-largest supermarket invited children aged between five and 14 to submit a design that inspired others to eat healthy, sustainable food – with a winner chosen for England, one for Wales and another for Scotland.

The winners – Joshua, aged 10 from Greater Manchester, Victoria, aged 13 from Edinburgh, and Sara, aged 13 from Barry – now each have their winning designs painted on an Aldi lorry.

The lorries recently visited the winners’ respective schools as part of the celebrations, where ParalympicsGB and Team GB athletes Melanie Woods, Sam Cross and Emily Campbell each visited a winner at their school to present them with their prize.

The supermarket has also rewarded the budding artists with an exclusive Team GB and ParalympicsGB goody bag, along with a £100 Aldi voucher. Their schools also received £1,000.

Since its launch in 2015, the Get Set To Eat Fresh initiative has reached more than two million children across the UK, and aims to reach a further million by next year.

Aldi kicked off the competition back in April, where thousands of children applied to compete in the nationwide lorry-designing competition.


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Marketing director at Aldi, Jemma Townsend said: “The Design a Lorry competition is part of our collaborative efforts with Team GB and ParalympicsGB to promote healthy eating among young people.

“We had more than 12,000 amazing entries, but Joshua, Victoria and Sara’s designs really stood out to our judges. We are looking forward to seeing these eye-catching designs on the roads, inspiring people to eat more fresh, healthy food!”

Aldi first extended its Olympic support by signing up as the new official partner of ParalympicsGB last year.

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