Aldi and Team GB invite school children to ‘design a lorry’ in nationwide competition

Aldi is inviting school children to compete in its nationwide competition to find a design for its latest lorries.

A part of its Get Set to Eat Fresh education programme with Team GB and ParalympicsGB, the discount grocer will be giving children ages five to 14 a chance to submit hand-drawn designs that are focused on inspiring others to eat healthy, sustainable food.

The competition, which is open for entries until 23 June, will be judged by a panel from the programme, including representatives from Aldi, as well as Team GB and ParalymicsGB athletes, Emily Campbell and Chris Skelley.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

One winner will be selected for England, one for Wales and another for Scotland, with all seeing their design on an Aldi lorry which will deliver products to stores across the country.

The winners will also be awarded with vouchers for the supermarket worth £100, a £1,000 donation for their school, alongside an exclusive Team GB and ParalympicsGB goody bag.

“The design a lorry competition is part of our collaborative efforts with Team GB and Paralympics GB to promote healthy eating among young people,” Aldi marketing director, Jemma Townsend said.

“We’re looking forward to receiving a diverse range of entries and are excited for participants to learn more about the advantages of eating a nutritious diet through the competition.”

Team GB commercial director, Tim Ellerton added: “We’re really excited to be bringing our design a lorry competition with Aldi back for a second year.

“It’s a great opportunity for school pupils to get involved with, helping to inspire them to feel passionate about fresh, healthy food by bringing it to life in a creative way.”



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.