Discount supermarket Aldi has extended its Olympic support by signing up as the new official partner of ParalympicsGB, as the team competes at the Winter Paralympic Games in Beijing.
The partnership builds on Aldi’s existing partnership with TeamGB, which has seen it supporting Great Britain’s Olympic team and athletes since 2015.
The sponsorship will run through to the next Paralympic Summer Games and means that Aldi is now the sponsor for Great Britain’s Olympic and Paralympic teams through to Paris 2024.
The UK’s fifth-largest supermarket has been providing all Team GB athletes with monthly food vouchers, and will now extend this programme to cover all ParalympicsGB athletes. The athletes will also attend the opening of new stores, engage with local communities and raise awareness across Britain.
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“We’ve been fuelling Team GB with healthy food since 2015 and I’m thrilled that we now have the opportunity to extend that support to Great Britain’s amazing Paralympic athletes,” said Aldi UK’s marketing director Adam Zavalis.
“We’re immensely proud to be supporting the Winter team as they compete in Beijing, just as we will the summer athletes, all the way to Paris in two years’ time.”
British Paralympic Association’s chief executive Mike Sharrock said: “We look forward to working with Aldi to bring the stories of ParalympicsGB athletes to many more homes, helping to break down barriers for disabled people and change perceptions.
“With two years to go, we’re immensely excited to work with Aldi on the road to Paris – by not only helping to further support our athletes to be best prepared for the Paralympic Games, but more generally helping people in the UK live an active and healthy lifestyle.”
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