Iceland is eager to win customers this Christmas with a new range of own-label classics and exclusive products for the festive season.
Launching on 6 November, customers at the frozen food retailer will be able to choose from a variety of grocery brands – from Heinz to Cathedral City – for the festive season.
As part of the promotions, Iceland is offering a selection of ‘Mix & Match’ multibuy deals, including Iceland Christmas tree lollies, (210g), mini pigs in blankets, (8pk) sweet chilli tempura prawns, (10pk) melted cheese straws, (10pk) and more.
Each item in its party range comes with air fryer instructions, meaning households across the nation can fire up their favourite kitchen appliance this winter.
Furthermore, Iceland is offering a selection of mains and sides for the big day, including turkey, gammon, roast potatoes, and stuffing, amongst others.
It also has a number of exclusive products, like the Mary Berry iced fruit cake bar (£400g serves 8), twisted mini cheesy cottage pie filled Yorkshire puddings (168g on 3 for £10 mix & match), and Greggs mini sausage rolls.
The news comes as Iceland has launched over 500 new own-label products and branded items from Blue Dragon, TGI Fridays and Mars.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
Group buying director at Iceland Foods and The Food Warehouse Andrew Staniland said: “We know our customers are big on value and variety – and Christmas should be no different.
“This year we’ve gone big on exclusive brands that our shoppers will love and made our ranges affordable so that everyone can have a value-packed Christmas.
“Our Mix & Match offers are one of the ways we’re showing our ongoing commitment to help families across the UK eat well for less every day, especially Christmas Day,” he added.
Iceland Foods has recently rolled out a new range of money-saving offers to support families and address parental concerns on the cost-of-living as their children return to school.
