Iceland Foods to support families with its back-to-school range

Iceland Foods is rolling out a new range of money-saving offers to support families and address parental concerns on the cost-of-living as their children return to school.

The selection includes savings on lunchbox essentials, break time snacks and other household items that can help parents get ready for the new term – such as sandwich fillers (£2), sausage rolls (£2.40) and note pads (£3.00).

New research from the frozen food retailer has revealed that almost half (46%) of parents are worried about affording kids lunchbox essentials to send their kids to school after the summer break.

Additionally, over half (55%) are also concerned about the general cost of school uniforms and stationery.

However, worries are growing year-on-year, with over two thirds (63%) of parents expressing a heightened apprehension regarding all costs associated with their children going back-to-school compared to 2022.

Furthermore, two thirds (65%) of the nation believe supermarkets should do more to help parents during the back-to-school period.

The news comes as Iceland has launched over 500 new own-label products and branded items from Cathedral City, TGI Fridays and Mars.

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Executive chairman of Iceland Foods Richard Walker said: “While the summer holidays came with their own set of challenges, we know parents are feeling the financial strain of back-to-school expenses.

“At Iceland, we continue to tackle the high cost-of-living by investing in lowering prices to help families who are watching out for every penny.”

He added: “Our value-focused offers on lunchbox essentials, break time snacks and all those other everyday household items can help parents get ready for the new term.”

Asda also launched a new ‘Back to School’ bonus on its Rewards app last week, as it looks to help customers save on essentials.



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