Iceland launches over 500 new branded and own-label products

Iceland has launched over 500 new own-label products and branded items from Cathedral City, TGI Fridays and Mars.

Now available online and in-store, the frozen food retailer’s new own-label products include a BBQ pulled pork quarter pounder meal kit, a double bacon cheeseburger kit, breaded popcorn shrimp, a fruit curry, toffee apple cheesecake and a cherry bakewell cheesecake.

Adding to Iceland’s exclusive range of items from TGI Fridays, new offerings include vegan chicken strips, American hot loaded doughballs, corn dogs with ketchup and honey mustard, and a caramelised biscuit blondie.

Cathedral City and Iceland have launched new food combinations, such as cheesy hash browns, cauliflower cheese and bacon, a cheesy garlic mushroom bake, as well as tear and share bread.

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The retailer has also rolled out takeaway-style meals in stores with Blue Dragon’s pizza hoisin duck, pizza sweet chilli, chicken noodles and sweet and sour thigh bites.

Across its new sweet offerings, Iceland has added Mars Galaxy cookie crumble cheesecake, M&M’s cookie pie, Galaxy chocolate orange macarons and Snickers nutcracker bites, alongside a range of donut and cookie products from The Daily Bakery.

Iceland Foods and The Food Warehouse group buying director, Andrew Staniland, said: “We’re always big on value and variety at Iceland. Our latest range of hundreds of new products, many of which shoppers simply won’t find anywhere else, is testament to our commitment to put money back in shoppers’ pockets when they need it most.

“The variety and value of our latest product launch is really something else, and one more way we’re showing our ongoing commitment to helping families across the UK eat well for less every day.”



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