Waitrose to stock frozen products from Italian brand Zizzi

Waitrose is set to stock frozen products from Zizzi after the Italian brand secured a new contract with the upmarket retailer.

According to KamCity, Waitrose will stock three of Zizzi’s frozen items from 11 September, which includes two of the brand’s most popular pasta meals – Casareccia Pollo Piccante and Chorizo Carbonara – and its Garlic Bread.

The range will launch with a 20% off promotion in around 250 stores across the UK.

The Italian restaurant chain first debuted its Zizzi at Home frozen range in Sainsbury’s in 2020, expanding the range to include pastas and sides, which were then launched in Tesco in March 2022.

Zizzi also plans to grow its retail range and improve product quality with the investment in its frozen pasta, including balancing the ratio of sauce and reducing the calories and saturated fat.

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Managing director at Zizzi Restaurants, Harry Heeley, said: “British people are Italian food aficionados and are always on the hunt for quality meals that reflect the experience they have in restaurants.

“That’s why our Zizzi at Home frozen range has done so well, it delivers on everything you expect from a great dining experience, great quality, authentic taste, and value for money.”

“I’m positive Waitrose shoppers will also embrace the range and enjoy the Zizzi experience,” he added.

Last week, Waitrose revealed that it is getting closer to making its Italian pork supply chain “confinement free” as it ramps up its standards outside of the UK.



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