Zizzi launches at home range in Tesco stores

Restaurant chain Zizzi has launched a selection of its dishes from its menu exclusively in Tesco stores nationwide.

The “at home” frozen range features 10 new products that cover starters, main courses and desserts. The Italian inspired restaurant chain also announced it will be expanding its range in May with three plant-based dishes.

The range will be rolled out in 1,200 Tesco and Tesco Express stores from 14 March and will be supported in-store with social, email and influencer marketing channels.

“More consumers are choosing options that allow them to create delicious restaurant experiences at home,” Tesco buying manager Hannah Skinner said.

READ MORE: Tesco to ban junk food as it prepares for HFSS legislation

“We have seen our shoppers recognise the freshness and quality of frozen products and the delicious new Zizzi at home range is exactly what our shoppers are looking for.

“The frozen category can really help families manage their food waste due to the longer shelf life and we know our shoppers are more conscious of this. We can’t wait to welcome the range into our stores nationwide.”

Zizzi marketing director Rachel Hendry added: “Tesco shoppers can enjoy the full Zizzi restaurant experience with a three-course meal including a delicious starter, choice of mains and desserts for great times at home.

“We’re really proud of the extensive range suiting all taste buds and can’t wait for our loyal fanbase as well as new customers to taste and enjoy.”

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