Iceland has re-launched its 1p online sale to support shoppers during the summer holidays and ongoing cost-of-living crisis.
Until 11 August, the frozen food retailer’s Holiday 1p Helpers promotion will see selected items reduced to 1p for 24 hours.
Products such as chicken dippers (usually £3.75), bacon (£2.30) and Kit Kat chocolate bars (£2.50) will be the first products to feature in the offer, with Bonus Card users able to save up to £3.74.
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Iceland will be announcing a code via its Instagram and app each day, which will provide shoppers with the discounted price when applied at the checkout.
Iceland executive chairman, Richard Walker, said: “We know how tough it can be to feed the family during the summer.
“We wanted to make more items accessible for our shoppers and ease the stress when it comes to doing the weekly shop by giving unbeatable value on some of the nation’s favourite fridge and freezer fillers.
“There’s no catch, just shop via the Iceland app and use the code – it couldn’t be easier.”
