Iceland launches 1p vegetable sale for Christmas

Iceland has re-launched its 1p sale across select fresh and fozen vegetables to help shoppers save on Christmas dinner staples.

Available exclusively online tomorrow (21 December), shoppers will be able to purchase three packs of vegetables for 1p each, which would usually be priced at £1.

The discount will be applied to a customers online shopping basket once the code ‘THREEVEG’ has been entered at the checkout.


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Christmas dinner staples will also be available within the frozen food retailer’s offer, such as brussels sprouts and carrots.

Other vegetables featured in the sale include onions, broccoli, mash potato, green beans, mushrooms, kale, parsnips and sliced mixed pepper.

All fresh vegetables included will have ‘Best Before’ dates that fall after the big day to ensure anything purchased in the sale remains fresh.

“Christmas is a special time for families across the UK and given the pressure that the cost-of-living crisis is having on households this year, we’re delighted to support our customers by cutting costs on their festive feasts,” Iceland managing director, Richard Walker said.

This comes as Walker has warned the UK is “not out of the woods” with the recent inflation figures which saw levels dipped to 10.7% in November as the cost-of-living crisis continues.

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