Ocado shares fell back this week after reports of a possible Amazon takeover bid died down.
Reuters said that stock market traders had put the share price fall down to a media report that Amazon had denied speculation that it would table an offer for the online grocery specialist.
Interest in the online grocer grew last week following a report in The Times that it had sparked interest from several US suitors.
The news, which said Amazon was considering an 800p-a-share move, saw Ocado shares rocket near 40%.
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However, both Amazon and Ocado declined to comment on the speculation resulting in the shares to drop 11% on Wednesday.
The online grocer has had a tough time on the stock exchange lately after a JP Morgan research note cut its target price.
The revaluation came after the grocer narrowly survived its position in the FTSE 100 despite fears its sharp decline in value over the past 12 months would knock it off the top of London’s leading share index.