The Co-op has revealed that it is set to expand its Goose Island frozen food range with the launch of two new pizza flavours, taking the total number of products in the collaboration to seven.
The new additions include a Double Pepperoni Pizza (515g) and BBQ Cheese Feast Pizza (510g), which have both been developed by the American FMCG brand to enhance the home-dining experience with authentic Italian cooking methods.
Comprised of a deep pan pizza base topped with Goose Island IPA BBQ sauce, the Double Pepperoni Pizza has mozzarella and pepperoni pieces, whilst the Cheese Feast Pizza combines mozzarella, Emmental, provolone and Italian hard cheese.
They join the existing line-up of Goose Island products, like Goose Island IPA Cans (4 x 330ml), which launched at the convenience retailer in 2021.
The pizzas are available now in the frozen food section across 816 UK Co-op stores, priced at £3.75 each.
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The launch comes as the Co-op reveals that over half of Brits (56%) are more likely to have a cost-effective barbecue at home this summer, rather than spending on more expensive meals in restaurants.
“We’ve seen a phenomenal response to our bar snacks collaboration with Goose Island and the new pizzas are the perfect way to add innovation to the popular range as they continue the food and beer pairing,” head of commercial at the Co-op, Rebecca Oliver Mooney said.
“We are focused on providing our members and customers with convenient solutions, so we’re confident that our members and customers will buy into the range even more so with these new additions which provide shoppers with a complete ‘fakeaway’ range to conveniently cook up at home.”
Goose Island brand manager, Olivia Moore commented: “We’re incredibly excited to be bringing this new addition, which gives consumers the opportunity to perfectly match their pizza and beer.
“The Goose Island IPA BBQ sauce is infused with our award winning IPA, the flavours from which bring something really special to the range,” she added.
