Amazon has launched its ultra-fast delivery service in Manchester, which offers thousands of groceries and essentials in 30 minutes or less.

This expansion to Manchester marks the first city outside of London to receive the rapid delivery service after its launch in the capital city earlier this year.

The Amazon Now is available seen days a week through the company’s app and website, which sells a wide range of items such as milk, fresh produce, and toothpaste alongside branded favourites from Kellogg’s and Warburtons.

John Boumphrey, UK country manager of Amazon said: “Amazon Now brings a new level of speed and convenience to customers, delivering thousands of groceries and household essentials in less than 30 minutes.

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“It’s the latest example of our commitment to faster delivery, building on the millions of items we already deliver the same or next day to customers across the UK.”

The business has also expanded delivery options for its loyalty programme members, with same-day and one-day delivery available on millions of items.

Customers who are Amazon Prime members have discounted delivery fees starting at £1.99 per order and free delivery on orders over £20.

This move comes as Amazon continues to invest in its logistics and delivery capabilities, as speed is an important factor for shoppers.

The current launch is part of the online retailer’s £40bn investment in the UK from 2025 to 2027, which builds on its push towards delivery innovation and customer convenience.