Asda will start stocking British vodka brand Dutch Barn, which will be hitting the shelves of 50 stores across the Yorkshire region this month.
Produced by Ellers Farm Distillery, the award-winning vodka brand is made from apple and was one of the success stories from Asda’s Nurture Programme in 2022, which supported emerging brands by offering dedicated on-shelf recognition.
The brewery – based in North Yorkshire – launched Dutch Barn Orchard Vodka last year to offer drinkers the opportunity to ‘rediscover vodka’.
Made with British apples, the vodka brand is committed to making planet-friendly choices and has been carbon neutral in its operations since day one.
It comes in brown glass bottles which use a higher percentage of recycled glass and cut down transport emissions.
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The new launch comes as Asda enhanced its range of local products back in March, by adding 140 lines from new and existing Scottish suppliers.
Ellers Farm Distillery sales and marketing director Steve Hickey said: “We’re incredibly proud to be announcing a listing with 50 Asda stores, and celebrating a true Yorkshire partnership.
“Being chosen as part of the Nurture Programme last year was a real honour, and the fact that Asda has chosen to continue working with us is real testament to the quality of Dutch Barn Orchard Vodka and our team’s commitment to making the highest quality products in the most sustainable way.
“We’re excited to see it hit the shelves across the region this month and give consumers a chance to rediscover Vodka.”
Asda’s local buyer for England and Wales Gruffudd Roberts added: “We’re proud that we’re able to give brilliant small suppliers like Ellers Farm Distillery a platform to help grow their brand and reach more customers.”
