Asda has launched an Express store on a forecourt for the first time as it continues to expand its convenience offer.
The 600 sq ft store in Huyton, Liverpool includes a selection of grocery items, essentials, evening meal options, food-to-go products and treats, The Grocer reported.
Unlike Asda’s typical Express stores which serve around 3,000 products, this forecourt site will operate with 2,000 due to its smaller size, however will include items from concession partners Costa Coffee and Krispy Kreme.
Products from the forecourt store can be purchased via Uber Eats, a feature also available in Asda’s other Express stores, the third of which is due to open in Calne, Wiltshire tomorrow (23 May).
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The supermarket giant also has Express stores in Sutton Coldfield, West Midlands and in Tottenham Hale, and has a long-term strategy to launch a further 300 by the end of 2026.
Speaking of the new forecourt site, an Asda spokesperson told The Grocer: “This is a refresh of one of our owned Asda forecourts and it’s been brought in line with our Asda Express brand as it is a site that, given the residential location, has been identified as having the potential to serve customer’s convenience needs.
“We know the Asda Express brand resonates with consumers, so bringing this proposition to our forecourts is an exciting test and learn activity for us.”
The new Asda Express stores are wholly owned and operated by Asda and are separate from the Asda On the Move convenience sites, which are located on garage forecourts owned and operated by EG Group.
