Asda opens 150th On the Move store as it expands convenience format

Asda has opened its 150th ‘On the Move’ convenience store, as it looks to roll out 200 of the format by the end of 2023.

Launched in partnership with EG Group, the new store is located at Baynards Green Services in Bicester, Oxfordshire and will be the third Asda On The Move in the local area.

Stocking over 1,300 branded and own-label products, including fresh and chilled lines, the store will operate on a 24-hour basis and feature a Greggs and Leon kiosk.

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“The opening of the 150th Asda On the Move store marks a significant milestone in our ongoing expansion into the convenience market, to bring Asda’s value and great products to more customers across the UK,” Asda senior director of wholesale and convenience, James Laws said.

“Convenience is one of the fastest-growing channels in the grocery market and we are increasing our presence in this area to support our long-term ambition to restore Asda to the number two position in UK grocery.”

EG Group head of convenience retail, Junaid Manjra said: “We have been very encouraged by the response of customers to Asda On the Move, and the launch of this milestone store demonstrates how EG’s partnership with Asda is driving further success.

Manjra added that customers of the new store “will be able to enjoy the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands.”



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