Asda has opened its 100th On The Move convenience store today in partnership with EG Group, marking a new milestone for both companies.
As part of its strategy to create more convenient ways for customers to shop, the big 4 grocer is planning to open a further 100 sites across the UK this year.
The 100th store, which is located on Cargo Fleet Lane in Middlesbrough, is one of 35 that have opened so far this year on EG Group’s existing forecourt estate.
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Asda On the Move stores stock up to 2,500 products, including a selection of Asda’s premium ‘Extra Special’ range, and a more extensive range of fresh produce and chilled lines.
They also feature EG-owned and operated foodservice brands and franchise partner offers such as Starbucks, KFC, Burger King, Greggs, Subway, and others.
The Asda On the Move concept was launched in October 2020 to increase the it’s presence in the convenience sector.
The retailer is also expanding its presence in the convenience market through its new Asda Express convenience brand, which launched before Christmas with the opening of standalone stores in Sutton Coldfield and Tottenham Hale.
The supermarket is planning to open 300 Asda Express stores by the end of 2026 in urban and residential locations.
“The opening of the 100th Asda on the Move store is a milestone in our convenience journey to bring Asda’s great products to more customers through our partnership with EG Group,” senior director of wholesale and convenience at Asda, James Laws said.
He added: “The popularity of these stores shows us that customers want to be able to pick up essential products or grab a spontaneous treat whilst they’re refuelling.
“We look forward to providing that service to customers in even more locations as we expand the number of Asda On the Move sites in the future.’’
Head of convenience retail at EG Group, Junaid Manjra commented: “The launch of this landmark Asda On the Move reflects the ongoing progress of EG’s successful partnership with Asda.
“This latest store will provide customers with a winning combination of the supermarket’s fresh produce and premium products, alongside EG’s portfolio of own and popular third-party foodservice brands,” Manjra said.
“Together with Asda, we are committed to leveraging our expertise in foodservice and convenience retailing to offer customers fantastic quality, value, and convenience across the UK.”
Asda has recently acquired 132 convenience stores and attached petrol filling stations from the Co-op Group, a deal which is currently under review by the Competition and Markets Authority (CMA).
