Sainsbury’s has unveiled a new ‘Pocket Friendly Prices’ value campaign, rolling out across its Local stores.
Currently launching across 800 of the Big 4 grocer’s convenience sites, the offering will provide lower prices on household essentials such as own-brand chicken breast fillets, butter and baked beans.
Sainsbury’s began rolling out red shelf labels, ceiling banners and point of sale signs this week to help customers easily locate the value items.
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“We’re committed to doing everything we can to support customers with the rising cost of living,” a Sainsbury’s spokesperson told Grocery Gazette.
“Our Pocket Friendly Prices highlight low prices on everyday essentials in our convenience stores.”
This follows the launch of the supermarkets new loyalty initiative, Nectar Prices earlier this month, as it looks to compete with Tesco’s Clubcard scheme.
Customers can now receive discounts on over 300 items, spanning across household products, pet food and confectionary.
In January, Sainsbury’s also increased the range in its Aldi Price Match campaign to 310 listings as part of its biggest ever push, including seven own-brand cereals, four own-brand coffee lines and 16 own-brand soups.
The Co-op recently followed suit in introducing cheaper prices exclusively for members of its loyalty programme, Co-op Membership, claiming it could save shoppers as much as £300 per year.
