Supermarket budget prices soar by more than 20%, hitting poorest families hardest

Supermarket value ranges have risen in price by 21.6%, hitting poorest families the hardest amid the cost-of-living crisis, new research shows.

According to Which?’s latest supermarket food and drink tracker which analysed over 25,000 food and drink products across the UK’s leading supermarkets, branded groceries also saw a 13.2% price rise year on year.

Premium ranges were up 13.4% and standard own-brand foods soared by 18.9%.

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Looking across Aldi, Asda, Lidl, Morrisons, Ocado, Sainsbury’s, Tesco and Waitrose, the products which saw the most significant price increases include tins of sliced carrots at Tesco which rose 63% from 20p to 33p and Asda pork sausages, up 58.2% from 80p to £1.27.

However, muesli at Sainsbury’s saw one of the largest hikes in price, up 87.5% from £1.20 to £2.25.

Commenting on the rises, Asda told the consumer watchdog: “We’re working hard to keep prices in check for customers despite global inflationary pressures and we remain the lowest-priced major supermarket – a position recognised by Which? in their regular monthly basket comparison which has named Asda as the cheapest supermarket for a big shop every month for the last three years.”

Sainsbury’s said that it is “working hard to keep prices low,” and that it is “committed to doing everything we can to support customers with the rising cost of living,” such as through its Aldi Price Match campaign.

Tesco added: ‘With household budgets under increasing pressure we are absolutely committed to helping our customers, by keeping a laser focus on the cost of the weekly shop.

“So whether it’s price matching Aldi on hundreds of everyday basics, locking the price of more than a thousand household staples until Easter 2023, or offering exclusive deals and rewards through thousands of Clubcard Prices – we’re more committed than ever to providing our customers with great value.”



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