Mast-Jägermeister UK is launching a new digital portal, Klub Jägermeister, to offer its on-trade customers free sales support, alongside spirits education and practical resources to drive revenue.
The Klub Jägermeister website, live now, is a visibility management platform and digital asset hub that will support bars and venues to drive sales of spirits, specifically offering hints on how to maximise Jägermeister sales.
As such, it will provide assets to promote Jägermeister’s ‘perfect serve’, an ice-cold shot chilled to -18C poured into a branded, green, frosted shot glass – with a tiered system for outlet members based on the type of bar or venue.
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The German liquor company is the UK’s shot category leader and the 3rd largest on-trade spirit brand delivering incremental sales opportunities for operators.
According to the brand, when Jägermeister Original or Jägermeister Cold Brew Coffee is served as an ice-cold shot, venues can see up to a 22% increase in shot sales as consumers are more likely to reorder.
In addition, operators can access informative videos on training, product information and sales advice. Users can also access the latest innovative equipment, with links to purchase, like branded tap machines.
“As a leading spirits company, Mast-Jägermeister UK continues to look for ways to support its customers. In the current climate, inspiring incremental sales opportunities is vital to the continued success of many venues,” trade marketing manager, at Mast-Jägermeister UK, Ben Errington said.
“We are pleased to announce the launch of our new on-trade trade website, which provides category insight, a loyalty scheme mechanic and brand assets to help operators achieve better sales.”
It comes as Drinkaware has launched a new strategy with the aim of reducing alcohol harm and abuse in the UK.