GS1 launches new barcode technology to ‘revolutionise’ retail

GS1 is set to launch its latest barcode technology across its 59,000 members, enabling brands to initiate their own QR codes.

Rolling out later this month, the international organisation claims the move will “revolutionise” retail, according to reporting by The Grocer.

Each new QR code will include GS1 barcodes within their web addresses that link to a range of sources providing stock keeping unit (SKU)-specific content.

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Many current QR codes are limited to just one use such as on-pack promotion, however GS1’s new technology will allow brands to add nutritional, recyling or health information, as well as government required details.

“We’ve got 59,000 members, most of those within the retail space, from multinational and SMEs. We know their priorities are sustainability, driving revenues, digital transformation and consumer engagement,” GS1 UK head of retail, Kerry Morrison told The Grocer.

“The sort of QR code campaigns that have gone before are very limited in their function and quickly become out of date.

“By adding the GS1 barcode into to the web address, brands can ensure consumers are instantly connected to key digital content that relates to that specific product plus whatever else the manufacturer would like to share.”



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