Lidl awarded Welsh language certification in supermarket first

Lidl has become the first supermarket to achieve the prestigious Cynnig Cymraeg certification from the Welsh Language Commissioner.

With 55 stores across Wales, the discounter has been working hard to support the roll-out inclusion of the Welsh language in stores, which has been recognised by this certification.

It supports the Commissioner’s long-term plan to ensure people can use the Welsh language in all aspects of their lives, in all parts of Wales.

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As well as dual signage in both English and Welsh, Lidl has invested in rolling out Welsh language services across all aspects of its business in Wales, such as: in-store announcements, colleague name badges, self-service checkouts, relevant social media updates and more.

The Cynnig Cymraeg is the official recognition of the Welsh Language Commissioner and is given to organisations that have collaborated with the Commissioner’s officers to develop and deliver ambitious Welsh language provision.

Since launching the scheme in June 2020, 63 businesses and charities have had their Cynnig Cymraeg recognised, and the Commissioner’s office is working with over a hundred other organisations to develop their schemes.

“At Lidl, we’re committed to being an inclusive retailer, for our customers, for our communities and our colleagues and prospective colleagues. In Wales, protecting and promoting the Welsh language is a huge part of what it means to be inclusive,” regional director for Lidl in Wales, Ute Thomas said.

“Since 2014, we’ve provided signage in dual languages, in conjunction with local planning authorities, but since then, our commitment to our Welsh speaking customers and colleagues has only increased.”

Thomas added: “We’re thrilled to receive our Cynnig Cymraeg certification, in recognition of this hard work.”

Welsh Language Commissioner, Efa Gruffudd Jones, also commented: “The principal aim of the Welsh Language Commissioner is to promote and facilitate the use of the Welsh language.

“Seeing a high profile supermarket such as Lidl take the lead is hugely positive and we hope to see other supermarkets and businesses follow their example.”

Jones added: “We will work with Lidl as they aspire to continually increase the Welsh language services that they offer and therefore improving the experiences for customers and staff alike.”

Last year, Lidl launched a new range of Welsh beef products, as part of its commitment to supporting local farmers.



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