Unilever ice cream brand, Magnum has launched a range of new flavours as it expands its dairy and vegan ranges for 2023.
Magnum’s ‘Double’ ice cream range is seeing the addition of ‘Starchaser’, featuring chocolate, toffee sauce and popcorn, as well as ‘Sunlover’, which includes coconut ice cream with mango, passionfruit and white chocolate.
Both flavours will be available in tubs at RRP £3.99, as well as sticks in both standard and miniature sizes and will roll out as part of Magnum’s biggest marketing campaign to date from April through to the summer.
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The Magnum Mini range will be seeing the addition of a Double Caramel Almond flavour, featuring vanilla ice cream, salted caramel sauce, milk chocolate and caramalised almond pieces, launcing as a six-pack at RRP £4.50.
Rolling out for Veganuary, the ice cream brand is also adding a vegan Rasperry Swirl flavour at RRP £3.99 for a pack of three.
“Insight led innovation is vitally important to the ice cream category, creating a sense of excitement for shoppers and ensuring it remains relevant to evolving consumer trends and flavour profiles,” Unilever head of ice-cream UK and Ireland, Jennifer Dyne told Talking Retail.
“We are so excited to bring Magnum Double Starchaser and Sunlover to market this season – both products are truly outstanding and completely unique – exactly what you would expect from a category-leading brand like Magnum.”
Dyne added: In addition to this, we will continue to expand our vegan and our minis range with exciting new flavours. In order to create sustainable category growth, we need to continue to expand and deliver across formats and consumer needs – our vegan and mini ranges do just that by offering Magnum indulgence to new users and occasions.
“We’re confident that this triple line-up of new products will help retailers have a successful year in ice-cream.”
