Drinks company Global Brands has purchased the Hooch, Hooper’s and Reef brands from Molson Coors for an undisclosed sum.
The brands which have been produced and distributed by Global Brands since 2012 are now set to form part of its owned portfolio which includes VK and Franklin & Sons.
“We are delighted to welcome the Hooch, Hooper’s and Reef brands as fully-fledged members of the Global Brands family,” Global Brands chairman and founder, Steve Perez said.
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The sale will give the company an “opportunity to invest further” into Hooch, Hooper’s and Reef “with the added security of owning the equity.”
Perez added that Global Brands “have lots of ideas for innovation and look forward to sharing these with the trade and consumers shortly.”
“We have enjoyed a fantastic supportive relationship with Molson Coors over the years and look forward to continue working closely together through their route-to-market team. It’s an exciting start for GBL in 2023.”
Molson Coors export and license EMEA and APAC managing director, Nono Beneta added: “We are excited to see Global Brands progress in growing these brands over the last decade and look forward to seeing the continued success and growth of the Reef, Hoopers and Hooch brands going forward.
“Moving forward as an EMEA & APAC Export and License team our focus will continue to be on a select portfolio of key international brands such as Coors, Staropramen, Carling, Madri Excepcional and Blue Moon.”
