Sainsbury’s, Lidl and Tesco Christmas ads ‘failed to resonate’ with Black community

Sainsbury’s, Lidl and Tesco were among the high-profile retailers whose Christmas adverts ‘failed to resonate’ with the Black community.

Research from the Diversity Standards Collective found that tokenism and negative stereotyping played a significant part in this year’s crop of Christmas advertising, with Lidl being called out specifically for “multicultural casting for the sake of representation”.

Read the full story on Marketing Beat.

MarketingNewsSupermarkets

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