Lidl has launched its Christmas advert for 2022, part of a charity-focused Christmas campaign headed up by the Lidl Bear and asking customers to donate gifts to its charitable toy bank initiative.
The advert, which will premiere on traditional television during today’s edition of ITV’s Coronation Street, follows the story of an expression-less bear who faces festive fame and highlights the highs and lows of becoming an unlikely celebrity.
However, the discount grocer will not be selling the Lidl Bear in stores, instead using it as the inspiration for the Christmas charitable drive, Lidl Bear’s Toy Bank.
The discount grocer is asking customers to donate toys and gifts of all kinds and sizes, from small stocking fillers to sought-after items such as toys, games, books, puzzles and arts and crafts.
“What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression,” Lidl GB marketing director Claire Farrant said.
“By displaying no emotion, it manages to create humour and deliver our message about what’s actually important this Christmas.
“You also won’t be seeing Lidl Bear for sale in any of our stores – because, in the face of unrealistic Christmas expectations and pressure, we know what really matters is being with the people we care about.”
Lidl GB chief commercial officer Peter de Roos added: “Instead of selling Lidl Bear, we’re asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas.
“From Kevin to Percy and everything in between, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas.”
Today, both Asda and Sainsbury’s also launched their Christmas campaign, one starring Will Ferrell and the other Alison Hammond.
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Hi every one frist off all merry Christmas and Happy new year