Iceland has partnered with Noddy Holder to launch a Christmas campaign, giving away £5,000 in vouchers.
Through the giveaway, the frozen food retailer is looking to help 10 winners stock up on Christmas essentials and treats with £500 each.
To enter the competition, shoppers will need to post their best impression of Noddy Holder’s “It’sss Chriiisssstmas!” line to TikTok or Instagram.
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The campaign follows on from Iceland’s 2022 Christmas advert that aired last month, starring Noddy Holder who appears in a festively lit room preparing for Christmas, about to say his iconic line before the voice of Brian Blessed interrupts.
Posts made on social media by 20 December using the hashtag #LandOfItsChristmas will be entered into the draw.
Winners will also be able to use the £500 voucher alongside any of Iceland’s other promotional deals throughout the Christmas period.
This comes as the retailer revealed earlier this week that the December top-up window for its ethical micro loans opened with 4,000 applications in 24 hours.
The Iceland Food Club, in partnership with Fair For You, allows customers to apply for “affordable micro loans” between £25 and £100 to pay for groceries.
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