Asda chairman Lord Rose has said it is “shocking” that 20% of all householders in the UK are living on a £60 a month deficit, a new survey has revealed.
According to a new survey from the big 4 supermarket, British households do not have enough to live on each month as a result of soaring energy bills and the cost-of-living crisis.
Rose opened up about the reality of what is happening to consumers that shop in his supermarkets, saying that some shoppers are eating less and cutting back to help make ends meet.
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Speaking to Sky News, Lord Rose said: “People coming to the counter to the till and saying, well, actually, I’ve now spent £25 of my £30 of my £40 that I’ve allocated for myself this week and don’t put any more through the till.”
Despite challenged budgets, Rose predicted that Christmas would not be cancelled or postponed for families.
He said: “People will want a good Christmas. They’ll want to have a nice celebration on the day. They’ll want to look after their children.
“But they’ve been very thoughtful about what they can afford and what they can’t afford.”
Meanwhile, Tory peer Rose gave his thoughts on the strikes taking place this winter and said that some workers are “pushing it a little bit harder than perhaps they should”, and asked individuals to be “thoughtful”.
Rose added: “It’s not a question of who deserves a rise, it’s a question how much can we afford to give people and when can we afford to do it?”
The news comes as Asda has been named as the supermarket with the cheapest Christmas dinner for a family of four this year, a new study has revealed.
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This is not what I see around me, pubs and restaurants are full, turning customers away, takeaways are buzzing. We went to M&S and the food hall was crammed, same in Sainsbury. Hairdressers and nail bars at full capacity. Roads are chick a block despite fuel prices, airports are buzzing etc etc. Just use your own eyes..