Morrisons’ brings back free wonky carrots for Rudolph

Morrisons has announced it will be giving away free carrots at all its stores to ensure ‘Father Christmas’s reindeer are well fed’ and to help deliver presents in time for Christmas day.

The supermarket chain will be handing out over 175,000 British wonky carrots that are oversized or misshapen but “still taste delicious,” and will be available in all 498 stores for customers to pick-up from a Morrisons Community Champion.

The move hopes to encourage families to choose wonky veg more often to reduce waste, as this produce would have otherwise been discarded, and customers will be able to collect their free carrot on the 22 and 23 December whilst stocks last.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Carrot sales typically soar by 130%in the week before Christmas, showing that the festive tradition of leaving food and drink out for Father Christmas and his reindeer is still as popular as ever.

The star of the Morrisons Christmas ad, Farmer Christmas, has hand-delivered over 29 tonnes of wonky carrots on his festive tractor for children to pick up for free, ready to leave out on Christmas Eve.

To help spread festive cheer, Morrisons will also be offering free Mince Pies and Christmas Cake to all customers that come into its cafés on 19 December, giving them an additional treat to enjoy with their hot and cold drink.

“Christmas is a magical time of year and we want to help our customers celebrate in any way we can,” Morrisons senior carrot buyer Andy Todd said.

“Our delicious Wonky carrots are hugely popular as they help our British farmers reduce waste and are a cheaper alternative for customers. We only hope the reindeer enjoy them as much as our customers do,” he added.

The news comes as Morrisons has increased the number of its click-and-collect slots ahead of Christmas after further demand from customers.



Leave a Reply

Your email address will not be published. Required fields are marked *

Fill out this field
Fill out this field
Please enter a valid email address.



Sign up to our daily newsletter to get all the latest grocery news and insights direct to your inbox.

  • This field is for validation purposes and should be left unchanged.