WATCH: Morrisons brings back ‘Farmer Christmas’ in 2022 festive advert


Morrisons has launched its 2022 festive advert featuring ‘Farmer Christmas’ for the second year running as it looks to showcase food, farmers and its own foodmakers at the heart of Christmas.

The first of ten Christmas TV adverts to roll out in the run up to Christmas, Farmer Christmas will be integrated throughout the entire campaign to highlight British farmers as the other heroes of Christmas and the work that they do.

Debuting on Good Morning Britain on 7 November, the 60 second TV ad also includes the grocery retailer’s own colleagues who play “real life elves”, making more than half of the fresh food sold.

The advert follows Farmer Christmas on his travels to the festive workshop and to a family feast where he says that Morrisons is the “only supermarket to be officially approved by me”.

The ‘Officially Approved By Farmer Christmas’ stamp will be seen throughout the festive campaign in store and across paid media in a bid to showcase the supermarket giants commitment to British farmers, its foodmakers and its Christmas products.

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We know that customers are having to manage their budgets closely at the moment but they have told us they don’t want to compromise on the Christmas meal,” Morrisons chief customer and marketing officer, Rachel Eyre said.

“We’ve brought Farmer Christmas back this year to show them the food and great prices that, thanks to Morrisons foodmakers and farmers, will be available throughout the festive period, all stamped with his seal of approval.”

Created by advertising agency Publicis•Poke, its executive creative director, Dave Monk added: “Farmer Christmas is back. As the authority on Christmas food, with a mouth full of his own wisdom and a sack full of Morrisons mince pies, he’s here to remind us all that the most precious moments at Christmas are the ones we spend around the table with our family, and that the presents on our tables make Christmas just as special as the presents under the tree.”

This week, Asda and Sainsbury’s also launched their Christmas adverts, one starring Will Ferrell and the other Alison Hammond, while Lidl has unveiled its charity-focused Christmas campaign headed up by the Lidl Bear.



2 Comments. Leave new

  • Unfortunately , they didn’t show a Peruvian Inca as part of the Christmas day festivities.

  • Farmer Christmas? Not UK farmers though.
    Was in their Anlaby store today to buy a ham joint. Sadly all we could find were badged “EU”. Anlaby is a village in the East Riding of Yorkshire which accounts for as much as 37% of the entire country’s pig livestock. Morrisons boast their support of British farmers. Maybe they could explain why they don’t support our local pig farmers!


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