Morrisons is halving the price of its 11-piece fry up across its cafés to ensure football fan “get their days off to a flying start” throughout the World Cup.
The price cut which launched this week will be running until 27 November and is available all day at the grocery retailers 397 cafés, as well as via takeaway and delivery options.
Including two sausages, two bacon rashers, a fried egg, a flat mushroom, half a tomato, a hash brown, Heinz baked beans and toast for £2.99, the Full Breakfast will also be offered as vegetarian and vegan options with veggie sausages and sliced avocado.
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“Our breakfasts are a customer favourite and we’re helping celebrate the start of the tournament by halving the price,” Morrisons Café head, Michael Weightman said.
“We hope there will be a lot to cheer about in the coming days with football and our breakfasts ensuring fans get their days off to a flying start.”
This comes following Morrisons permanent price cuts on over half of its hot café meals as it looks to help its customers save during the cost-of-living crisis.
The new prices which will see fish and chips at £6.99, a burger and chips for £5.99 and a full breakfast for £5.99, each now cost £1 less than the original price.
To help shoppers save through the run up to Christmas, Morrisons has also re-launched its Christmas Collector programme.
Rolling out for app and card users earlier this month, at the end of the five week scheme, shoppers will be able to receive a money-off voucher if they have met the criteria and shopped in four of the relevant weeks and spend this from 12 December until 3 January 2023.