Cadbury’s hit with supply chain issues before busy Christmas period


Cadbury’s has confirmed it is facing supply chain issues, forcing the FMCG giant to remove mini-Twirls from some Heroes chocolate boxes and replacing them with two full-sized chocolate bars.

Just before the Christmas period, a spokesperson for Mondelez, which owns Cadbury’s, said it has been facing the “same challenges” that many other companies have reported in recent months.

They added: “To ensure we can continue to bring our loyal consumers the products they know and love, we have temporarily substituted bitesize Cadbury Twirl in Heroes Tubs, to the slightly larger Cadbury Twirl 21g across a small percentage of tubs produced.”

Taking to social media, one customer questioned why there was a normal size twirl in the box of Heroes.

Another user joked: “Twirl clearly has escaped from other friends,” when spotting the full-sized chocolate bar.

“Rest assured consumers can enjoy the same amount of chocolate as before with the overall weight of the product remaining the same.”

Just yesterday, Asda became the latest supermarket to limit the number of eggs customers can buy due to supply chain issues, joining rivals Tesco, Sainsbury’s and Lidl, which are likely to face further egg shortages due to the issues.

The news comes as earlier this month Mars Wrigley announced a trial to remove Bounty bars from its Celebrations chocolate tube in a pre-Christmas trial.

However, just days later the FMCG giant poked fun at its decision to trial ‘Bounty-less’ versions of its iconic ‘Celebrations’ tubs this year, with a playful spot that sees the ‘unloved and unwanted’ Bounty bar going solo.



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