Mars Wrigley trials removal of Bounty bars from Celebrations tubs

Mars Wrigley is to remove Bounty bars from its Celebrations chocolate tube in a pre-Christmas trial.

Customers in selected Tesco Christmas market stores will now be able to exchange tubs bought in store that day for a new “No Bounty” tub until 18 December.

The alternative tubs will include additional Galaxy, Mars, Maltesers, Milky Way and Snickers chocolates to make up for the missing coconut sweets.

The move, follows 39% of customers wanting the coconut-flavoured chocolate to be removed for good.

For the latest grocery news directly into your inbox,
sign up to Grocery Gazette’s free daily newsletter here

According to research by the FMCG giant, out of the 2,000 Britons surveyed aged between 18 and 65, 18% said they would feel irritated to find only Bounty bars were left in the tub, with 58% adding that it would lead to a family argument.

Some 39% wanted Bounty to be removed for good, with 28% having the opinion that coconut had no place in a chocolate bar at all.

However, the FMCG giant said it is not prepared to make the final decision to axe the coconut flavoured chocolate, after 18% revealed Bounty as their favourite chocolate.

“Last year, we gave customers the opportunity to return their unwanted Bounty chocolates. Now, off the back of public demand, we’re trialling taking them out of the tub altogether,” Celebrations senior brand manager Emily Owen said.

“You don’t know what you’ve got until it’s gone. And to those loyal – and secret – Bounty lovers out there, there’s still a chance they’ll make a return after the trial.”