Waitrose to stock health-based Planet Organic products

Waitrose will be joining forces with Planet Organic to stock its range of health-based products across its supermarkets and online stores.

The UK’s first fully certified organic supermarket is planning to bring its innovative health and wellbeing products to Waitrose customers next year.

The move forms part of Planet Organic’s ambitious growth plans to bring its products to more customers.


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Planet Organic currently has 12 stores across London as well a brand-new store in Henley-on-Thames, and the organic and sustainability pioneer is expected to be supplied in up to 50 Waitrose shops.

The relationship highlights the shared brand values between the companies – as both have a strong commitment to sustainability, community, ethical business and provenance.

The supermarket chain has identified an opportunity to grow in the health and wellbeing sector and the partnership will provide its customers with a range of products that are “good for you and the planet,” the health brand said.

“Planet Organic has built a very successful and comprehensive range in the wellness market – with vitamins, minerals and supplements driving recent growth,” Planet Organic CEO, George Dymond said.

He added: “As a small and agile business, Planet Organic is able to spot trends and bring innovation to market swiftly, something which will play a really key role in this partnership.

“Waitrose is an iconic British brand, synonymous with quality and heritage, with a strong track record of building successful partnerships.”

Executive director for Waitrose, James Bailey, also commented: “We see Planet Organic as an ideal partner in offering our customers the best in health and wellbeing products while building on our strategy to take Waitrose products to more customers.

“Over the course of its 27-year history, Planet has proven to be a trailblazer in the sector, championing innovative new brands, and is consistently at the forefront of the latest trends.

“Their ethos on delivering quality for customers, while prioritising suppliers, the planet and our communities aligns perfectly with ours, and we’re looking forward to working together in the new year.”

The news comes as Waitrose has claimed its supermarkets are better stocked than some rivals after claims that an IT error has left some stores with empty shelves.

FMCGNewsSupermarkets

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