Bring back Bounty! Celebrations’ festive spot pokes fun at ‘Bounty-less’ tub trial

MarketingNews

Confectioner Mars Wrigley has poked fun at its decision to trial ‘Bounty-less’ versions of its iconic ‘Celebrations’ tubs this year, with a playful spot that sees the ‘unloved and unwanted’ Bounty bar going solo.

Mars Wrigley had announced last week that it would be trialling a ‘limited-run’ of Bounty-less tubs after the results of a survey indicated that 40% of respondents ‘hated’ the coconut-filled treat.

Watch the advert on Marketing Beat.

MarketingNews

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