Iceland is offering frozen ready meals for 1p this week in an effort to help customers keep energy costs down amid the cost-of-living crisis.
Shoppers are able to access the offer online and can put up to three of the ready meals in their online basket when doing their weekly shop.
The discount is available to orders from £25 and up from 1 November to 4 November.
The new offer forms part of the frozen goods retailer’s recently launched Save Hot Dinners campaign, after Iceland recently found that 53% of Brits plan on either reducing the number of hot dinners they eat or cutting them out completely.
Iceland is challenging shoppers to turn off their ovens for a week as part of ‘The Big Cooker Switch Off Challenge’ in a bid to encourage them to use appliances that are more energy efficient.
Iceland Foods managing director, Richard Walker, said: “We must do what we can to save hot dinners.”
Walker added: “Our customers told us that they really benefitted from our online 1p deal when we ran it with fresh veg, so we’re really pleased to offer it now on frozen ready meals.
“With research showing that people are giving up hot dinners due to cost-of-living concerns, offering frozen ready meals for 1p means shoppers can add them to their shop and freeze meals until they are needed.”
The news comes as Iceland’s over 60s discount has reached four million transactions since its launch in May which has since seen its customers saving 10% during every Tuesday shopping trip.
2 Comments. Leave new
Fantastic idea shows these people are listening when government is blinkered .once again .!!
Philip, it’s a promotional idea, not a charity.