Asda and Ocado roll out Leon grocery range

Asda is set to roll out healthy fast food company Leon’s grocery range, following on from its expansion at online-only supermarket Ocado earlier this month.

Of its products currently making their way into the Big 4 grocers stores, Leon’s range includes Organic Coffee Roast in ground and bean format, as well as available in dark and blonde.

Other items include a variety of dips such as the brand’s Aioli Garlic, Chilli Ketchup, Love Burger Sauce and Tomango Ketchup, as well as Aioli Waffle Fries and Love Burger Slaw.

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This follows on from its first grocery range in 2019 which launched as an exclusive selection of sauces, bread and dipping oils at Sainsbury’s.

In September 2021, Leon expanded its range at the supermarket giant with three soups in Roasted Tomato and Harissa, British Pea & Pesto and Curried Coconut & Sweet Potato Rainbow Soup and three ready-to-eat salads with vegetarian, vegan and gluten-free options available for customers.

This comes as other restaurants brands are beginning to launch ranges within UK supermarket stores such as Carluccio’s, TGI Fridays and Cinnamon Kitchen which unveiled an exclusive partnership with Tesco last month.

Its new range has rolled out in 450 of the leading retailers‘ stores, with recipes specially designed in collaboration with Cinnamon Kitchen founder, acclaimed chef and cookbook author Vivek Singh.



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